SDB
SDB
Creative Direction + Design

Featured Work

 

The Deep Freeze

Older work. My classics. Some of it is really embarrassing by today's design standards, but these projects were key experiences in my career. They taught me how to be strategic, think critically, and manage complex design systems. I also made some amazing life long friends in the trenches of team rooms, shared cubicles, and airport bars while working on these projects.

 

  Target.com / 2010   The redesign of Target's site to help them migrate off of Amazon's platform. Those were wild days in ecommerce compared to today.

Target.com / 2010

The redesign of Target's site to help them migrate off of Amazon's platform. Those were wild days in ecommerce compared to today.

  CANNON: Art of the possible / 2014   Exploring how one of the worlds largest camera companies could harness the customer analytics of the day to turn everyone's "pocket computer" or phone into a friend not a foe for the photography world.

CANNON: Art of the possible / 2014

Exploring how one of the worlds largest camera companies could harness the customer analytics of the day to turn everyone's "pocket computer" or phone into a friend not a foe for the photography world.

  Saleforce XD Branding / 2013   A rapid fire quick logo exploration for the internal design group I worked for briefly.

Saleforce XD Branding / 2013

A rapid fire quick logo exploration for the internal design group I worked for briefly.

  McDonald's Multichannel Vision and Strategy / 2010   A rapid paced project working with various groups across McDonald's to help drive an aligned vision and strategy for what aspects of multichannel innovation could be centrally provided versus leveraging pockets of innovation on local levels

McDonald's Multichannel Vision and Strategy / 2010

A rapid paced project working with various groups across McDonald's to help drive an aligned vision and strategy for what aspects of multichannel innovation could be centrally provided versus leveraging pockets of innovation on local levels


 
  John Deere Data Vision / 2014   A visualized vision for how John Deere owners, dealers and agronimists could leverage data to increase yield and farm health through predicitvie modeling.

John Deere Data Vision / 2014

A visualized vision for how John Deere owners, dealers and agronimists could leverage data to increase yield and farm health through predicitvie modeling.

  McDonald's Ecommerce Scoping / 2012   Working with an innovation team at McDonald's to help visualize certain critical commerce scenarios with the interest of driving out detailed estimations and scoping efforts.

McDonald's Ecommerce Scoping / 2012

Working with an innovation team at McDonald's to help visualize certain critical commerce scenarios with the interest of driving out detailed estimations and scoping efforts.

  Premier Landscaping Rebrand / 2012   A complete brand update for Premier Landscaping to help establish them as a full service brand for all property needs.

Premier Landscaping Rebrand / 2012

A complete brand update for Premier Landscaping to help establish them as a full service brand for all property needs.

  Salesforce.com XD Marketing Microsite / 2014   Not all projects are giant and complex. This was just a fun, very short little project to create a small site to help market our design team internally within salesforce.

Salesforce.com XD Marketing Microsite / 2014

Not all projects are giant and complex. This was just a fun, very short little project to create a small site to help market our design team internally within salesforce.


 
  Coca-cola Front Line Sales Web App   A little app experience to help sales at Coca-Cola Refreshment better onboard new customers carrying Coca-Cola products more effeciently.

Coca-cola Front Line Sales Web App

A little app experience to help sales at Coca-Cola Refreshment better onboard new customers carrying Coca-Cola products more effeciently.

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